10 Must Read Social Media Marketing Books and Courses
Imagine, you have launched your own business/product. As a new entrepreneur, you might not have an infinite influx of finances into your business. With social media marketing you don’t have to worry about spending large sums of capital, like traditional forms of advertising would result in. However, social media isn’t a free ride either.
Now, more than ever, you must have deep knowledge of the rules in order to succeed. Social media platforms enable you to easily advertise your product/service but you must make sure that you tailor your content experience based on the customer you expect to be interested in the product/service.
There are multiple ways one can educate themselves about the world of social media marketing. There are websites such as Buffer, Sprout social, etc that host online courses on social media marketing that explain every nook and cranny of the world of social media marketing. If you’re more traditional and like doing your own research – there are multiple award-winning books available on social media marketing written by the industries best marketers who share their own experiences.
What you must consider before reading help books or taking a course – these tools will only take you so far. Your own research and knowledge in the subjects will take you much further. It is highly recommended that you get clarity on the basic terminology and tools which are associated with the subject. Courses and books will bounce over your head if you are not aware of even the basics. Your own efforts and the experiences you can get out of using these tools cannot be replicated with any book or online course.
However, these tools will provide you with extra inside knowledge about the in’s and out’s of the social media platforms which you might not be able to understand on your own.
Below is a list of books which will assist you in broadening the horizons of your social media marketing experiences. These are authored some of the industries Best professionals who share tips and tricks to get a taste of success in the social media advertising space:-
Here’s The list of Ten Best Social media Books and courses:
This New York times bestseller by Gary Vaynerchuk talks about successful social media campaigns on mediums such as Facebook, Instagram, Twitter, etc. The author shares his insights and establishes rules that are necessary for you to succeed in your social media crusade, these insights can be considered as testaments more than rules. Most people using social media marketing are not able to get much out of it, the author establishes this from the first few pages of the book.
There are a lot of traditional values that one doesn’t come to expect from the radical and maverick world of social media. For example, in his book, Vaynerchuk tells us to post custom tailored content for extended periods of time before we can expect to get anything in return.
Another multi-award-winning author Guy Kawasaki, shares over one hundred practical tips to practice to succeed in the competitive world of social media marketing. The author’s approach to social media has you imagine a scenario where you are starting at a nascent position when it comes to marketing your brand on social media.
Guy, who was an evangelist for the tech giant Apple in the 80s was quite successful at marketing for the brand even 3 decades ago. He still manages to keep his skill set in a radically different marketing ecosystem that is social media marketing. Here he deals us absolutes which advocate a professional behavior in your approach and creating content which is targeted towards the consumer and content that the consumer would in term consume.
Ann Hadley’s book is concerned most with engaging and unique content experience design. It details all aspects such as the grammar of social media writing to improving your writing in general. This book is a bible for all aspiring content writers and designers who strive for success in social media writing. It even chronicles some real-world experiences and details about all the important tools needed to get the best out of your content writing experiences.
Ann Hadley, an industry professional with years of experience under her belt. She has written for the biggest digital marketing publications (such as Entrepreneur Magazine). In her book she tells us the do’s and the don’ts which should be religiously followed to crack the formula for social media dominance.
A social media journal which is up to date on the latest platforms such as (FourSquare, Groupon, etc.) to the well-established ones in the market. Containing anecdotes, research papers, checklists, case studies and examples which help you in connecting with the written work better and integrate your learnings into your own social media marketing campaigns.
Concepts such as social media mix, reach newer customers, assisting customers with issues and taking feedback for steady improvement on the go for your campaigns. It is an all guide which helps bridge a gap with offline business and how social media marketing can help create online presence and make it grow. It also assists you to optimally measure the insights and analytics given to you by social media websites such as Facebook, Instagram, Twitter, Google+ and much more.
While the whole title of Joe Pulizzi’s “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less” might be a mouthful, this book makes sure it explains the deepest and enthralling concepts with simplicity and ease.
Catered more towards maintaining your ongoing social media presence, capturing more loyal customers, chasing leads online with CRM tools and writing engaging social media content. Consistency, dedication and hard work – are the keywords to success when it comes to having loyal customers. As loyal customers of today are the salesmen of tomorrow.
If you aren’t looking to read about social media experiences and anecdotes and want to start your social media learning experience from scratch. Here is a list of 5 social media marketing courses which help you understand processes from the basics to the advanced levels of the digital marketing medium.
Udemy is amongst the biggest social media marketing training website across the internet.
They offer both free and paid courses. This course will help you catch up to the social media tools of 2018, while they may seem old, these are the very tools being used extensively today. These are also updated quite frequently.
Hootsuite is another big social media analytics website which gives you an extensive suite of tools to use for your social media activity. To complement this, they also provide you with comprehensive and useful online courses to help use these very tools optimally.
Udemy’s Inbound digital marketing course is amongst their best.
Try it if you want to learn tips and tricks to attract traffic onto your website and turn your leads into loyal customers.
Buffer is a radically different social media marketing tool. Just like Hootsuite and Social Sprout, they too provide you with online courses to complement their services. This course will help you get a clear understanding to the world of social media if you’re new here.
One of the more unique courses on the list, it approaches digital marketing and content writing in form of storytelling. It is a must watch even if you aren’t interested in digital marketing.
Like mentioned earlier, it is completely up to you, your research and experiences on social media marketing practices and tools which will help you succeed in this competitive market. It might be a leveled playing field, but people who use the right tools and do the right amount of research and analysis are the ones bound to succeed.
A factor on which any of your social media marketing campaigns depend upon is traffic, leads and your subscriber/follower base – regardless of your choice of social media platform. These will attract more customers and provide you with sales. If your follower base is too low, all these efforts will go in vain. A website like FollowerPackages.com can help you increase your number of followers on social media platforms such as Twitter, Instagram, and Facebook. These followers will be legitimate and active. The followers will also have their own followers, who are prospective followers for you.
Before making any attempt at social media marketing campaigns, you need to build a social media presence which is only possible via your subscribers/followers.